In the Rough Co. is an online and studio based boutique located in Colorado Springs. We promote sustainability through quality sourcing of secondhand goods.


The Modern Bohemian woman is playful and free spirited in her ever-evolving personal style, while maintaining an undeniable elegance wherever she goes. She is the culmination of innovative trends and vintage inspiration. Curated thrift is an affordable and high quality choice for her daily self-expression, reinforcing her dearly held values of supporting nature & neighbour.